February 13, 2010
When clothes become fashion?

This is one of the books that I really dream to read. Why?

Because fashion is more than wear clothing. It is a moment of creation, of imagination, a distillation of desire, a reflection of the future, fashion is art. It is also a business relying on an intricate network of manufacture, marketing and retail.

Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. “When Clothes Become Fashion” explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion — its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.

Source: libreriauniversitaria.it

by Iulia Stanescu

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FILED UNDER: book fashion design 
December 19, 2009
Portfolio Presentation for Fashion Designers

Having a great portfolio is very important for jump starting a career and getting jobs in these areas. There are certain guidelines for a fashion portfolio. Using the tips from this book to get started may be successful for you!

In this comprehensive guide to creating a fashion portfolio, designer and educator Linda Tain shows you how to plan impressive and professional portfolio .

With more than 300 illustrations ranging from sketches by newcomers to top designers, this new edition offers hundreds of concrete tips.

Learn to:

    • choose the right layout design, shape and size for your portfolio.
    • make the computer work for you
    • draw precise flats and write accurate specs
    • customize your portfolio for specific customers.
    • plan your job hunt, create the best story and polish your interview strategy


You can find this book on Amazon

By Iulia Stanescu

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October 31, 2009
How start and run your own fashion business

My book recommendation for the next week is for those who dream to start and run their own fashion business.

If you’re thinking about getting into the world of fashion design, “The Fashion Designer Survival Guide” is the book that you should read before diving head first into a pool with little water. It’s an in depth look into a very popular career choice, but it definitely teaches you the do’s and dont’s when you enter this industry.

The author, an industry authority and consultant to hundreds of designers, gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer.

Here is the table of contents:

This book is available  on Amazon.

What about you, my friends, what book are you reading to develop you business plan?

By Iulia Stanescu

5:27am  |   URL: http://fashionurbia.com/post/228742152/how-start-and-run-your-own-fashion-business
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FILED UNDER: fashion designer inspiration guide book learn business fashion industry marygehlhar 
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