March 2, 2010
Fashion is not just clothes…

…but an entire industry that you have to understand and fit in, in order to succeed as a fashion designer.

Here are two resources that allow any curious or new entry have a glance behind the curtains:

1. The September Issue is a new documentary film that takes viewers behind the scenes of Vogue Magazine as larger-than-life editor Anna Wintour and the staff prepare their largest annual issue, the September Issue.

2. Vogue Handbook is an Insider’s Guide to Careers in Fashion today.

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February 13, 2010
When clothes become fashion?

This is one of the books that I really dream to read. Why?

Because fashion is more than wear clothing. It is a moment of creation, of imagination, a distillation of desire, a reflection of the future, fashion is art. It is also a business relying on an intricate network of manufacture, marketing and retail.

Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. “When Clothes Become Fashion” explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion — its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.

Source: libreriauniversitaria.it

by Iulia Stanescu

February 8, 2010
How to Design the Prototype for a Dress

I found this video very inspiring. You’ll see how from a simple idea sketched on paper you start to build the prototype of the dress.

The prototype technique is to define the types and volumes of the garment by casting a neutral cotton directly on the mannequin dressmaker with pins.

The prototype allows the designer to make a first impression of the final appearance of his creation and it is essential to carry out the boss of the model.

Christian Dior 1939 - Haute Couture Robert Piguet

“Moulage” movie made by Grand Marquis for the expo ” Prototype” of the Swiss Mode Museum http://www.museemode.ch/expositions.html

By Iulia Stanescu


January 18, 2010
The process behind a fashion creation

I’m sharing with you inspiring and useful video on how to create your favorites clothes. Fashion designer and illustrator Lovisa Burfitt from Paris, shares the process behind her fashion creations.

The following video should be a part of a wonderfully affordable way to learn how to make clothes.

For more details about Lovisa Burfitt’s work you can read an interesting interview with her over here.

by Iulia Stanescu

January 17, 2010
Dream big, present and future designers!

{My mother always told me: “You are a dreamer. You always dream, dream…”}, Valentino in the documentary ‘Valentino the Last Emperor’.

As I watched this documentary, I gained a new perspective on designing fashion, on spreading the word about it, on building value. I also, answered questions I had and questions I never asked about making fashion business.

So, I warmly recommend you to watch it not once, but every time you need tremendous inspiration!

By Catalina Rusu

January 12, 2010
Show the world your talent and win considerable cash

I’ve recently discovered this nice website: Beta Fashion an online community of young designers.

The challenge here is that, this site is the world’s first online fashion label whose collections are entirely based on designs submitted by members of its own community of raw talent designers.

By running regular fashion design competitions Beta Fashion provides young designers with a platform to showcase their talent, see their work produced and sold in the Beta Fashion online store, and win considerable cash prizes.

Fashion Designs by Holly Sulivan

How it works?

1. Select a Competition and Create your Design

First you’ll need to read about the latest competitions we’re running on the site and select one that best suits you. Then let all your creativity flow to come up with the best original design you possibly can to inspire the community.

2. Upload your Design

Next you’ll need to upload your design onto the site making sure you’ve followed all the necessary submission requirements that you’ll read about in a minute.

3. Watch as the community rates it

Over a two week period the rest of the community will have the chance to rate and comment on your submission. Only designs that are rated highly by the community will have a chance at becoming part of our collections.

4. See if your Design Wins

All community members have the opportunity to rate their favorite designs, with only the highest rated designs being eligible to win. It is the entire community that determines the competition winners.

Beta Fashion is your label so whether you are an aspiring designer or a shopper with an eye for trend, get involved, create awesome pieces.

I look forward to seeing how your ideas influence the future of fashion.

by Iulia Stanescu

December 18, 2009
Deconstruction by Aexander McQueen

The talented fashion designer Alexander McQueen is adept not only at designing revolutionary and unique clothes, but also to transform the classic fashion into fascinating pieces of art.

In the following video, McQueen transforms a bridegroom into a bride in a frenzy of cutting, ripping, painting and gaffer-taping. A suit by Yohji Yamamoto, a shirt by Jean Paul Gaultier, and tie by Hugo Boss, are turned into a ‘bride’ using a length of string, a bundle of ivory fabric, and paintbrushes.

Watch this fabulous and inspirational video of Alexander McQueen and how he, using his creativity, redesign the classic fashion.

by Iulia Stanescu

December 12, 2009
Chanel Basics - by FIDM Instructor Barbara Sultan

Are you intrigued by the technical details of beautiful clothing of Chanel? You can gain a better understanding of how designers work their magic by learning to sketch basic fashion designs!

FIDM ( Fashion Institute of Design and Merchandising) instructor Barbara Sultan has created a series of fashion sketching lessons that are simple and fun for everyone, from novice to professional! Ms. Sultan has also published two great fashion sketching books that you can purchase online at her colorful Mondrian-style website. Be sure to subscribe to her fashion design newsletter, Design News, for industry happenings and flat sketching techniques for current fashion trends.

Here is an example how to Sketch … Chanel Basics

By Barbara Sultan

“Designer extraordinaire Gabrielle Bonheur “Coco” Chanel initiated an era of casual dressing in the 1920’s. She liberated modern women with her simple, loose-fitting, uncluttered clothing designs. Chanel introduced countless fashion classics including jersey knits, the “little black dress,” costume jewelry, and of course, the popular “Chanel suit.”

Many of the innovations pioneered by Coco Chanel can be seen in the classic Chanel suit. Though I call this design a “Chanel suit” it is a design that has become part of many modern designer’s repertoire, from Ralph Lauren to Donatella Versace. The underlying garment is simply a jacket and an A-line skirt. The look that made Chanel famous was primarily defined in the treatment - pockets, braid trim, and the famous Chanel buttons.

Steps:

• Draw half of the jacket and one sleeve using your fashion croquis (a body silhouette on which fashion designs are sketched). Click here for a printable female croquis.

• Fold down the Center Front Line and trace jacket lines on the opposite side to create a mirror image.

• Embellish with collar and pocket treatments, buttons, and braid trim. Remember to add darts or seaming for fit. It’s all in the detail!

• Draw the skirt: a simple A-line, fitted, or pleated skirt design.

Congratulations! You’ve just sketched a true fashion classic!”

source: FIDM

by Iulia Stanescu

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